I have loved beer commercials since I was a kid and would stop whatever I was doing to watch the bull come bursting through the walls like the Kool-aid Man in the Schlitz Malt Liquor ads. Through the years beer commercials have invaded pop culture and have given us catch phrases like “taste great, less filling”, “for all you do this Bud’s for you” and lovable characters like the Bud,Weis,Er frogs and Spuds Mackenzie. Some beer commercials are hilarious and some are relaxing like the Corona commercials which are sublime. The Dos Equis commercials with The Most Interesting Man have spawned a plethora of memes that are usually good for a chuckle and some days really are better than others just like Michelob taught us in the ’90’s. Even people that don’t drink beer can learn a lesson or two about enjoying life from beer commercials. Beer commercials can also brew (ha ha) up controversy. Last year One Million Moms contacted Guinness to ask them to stop using a christian hymn in one of their commercials. The Moms didn’t think it was proper for an adult beverage to be promoted by Leaning On the Everlasting Arms. I don’t know what Guinness’s reply was but I hope they pointed out that “christians” drink beer and wine and many of them drink liquor as well but even more so I hope they told the Moms what I used to tell my mother -in-law. “Jesus turned WATER into WINE for a wedding feast when the wine had run out. People were good and drunk and He made more wine and the guests were amazed that the best wine was served last. He made a LOT of very delicious wine so why wouldn’t His followers drink wine or beer?” People get offended too easily. Would the Moms rather popular beer brands use satanic lyrics? ANYWAY I saw part of a beer commercial today on ESPN while I was at work and I wanted to get the whole quote but I couldn’t find it online to quote it right. I think it was Miller Lite but it could’ve been another Lite and it had a bit like this ” It’s not somewhere over the rainbow” and later ” It’s wherever you are here and now” and “whenever you are you”. It seemed like some great philosophical gem. Does anyone know which commercial it is? I want to see it again but it hasn’t played again even though other commercials play over and over again and are annoying and offer no good advice. Those commercials could have their own rambling post but that’d be more annoying than this one. 

UPDATE: FOUND IT 🙂 

“They tell you it’s out there… somewhere…upon a star, over a rainbow, through the woods, down a road less traveled. Where the grass is greener, life is a dream and everyone’s happily ever after. That’s right, but it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow, it’s wherever you are, whatever is true. Here and now when you are you”